Whether a start up or an established business, it’s important to understand changing customer trends. Asking the right questions can generate meaningful information about your company and/or its customers. To fully grasp your strengths, weaknesses, opportunities and threats (SWOT) taking a look at the characteristics of your business is critical. There are internal and external factors that are positive and negative to achieve your objective. Immersion Marketing can create a full marketing plan or focus on a specific area that needs more attention. This documented investigation helps with planning decisions around inventory, promotional activities and product development.

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